One of the biggest problems is that a viewer doesn’t want to miss part of their movie to go and get snacks. People that are physically handicapped may have an even more difficult time making it to get snacks without missing a big chunk of the movie.

To create an app that allows quick and easy access to getting snacks and drinks delivered to their seat so they don’t need to get up, or they can also pick them up at the snack kiosk if they so choose.

Summary

My research included checking out other movie theater apps that use a similar function to order snacks and at the same time adds the information that a movie theater would include in their apps, like the movies playing and showtimes. The primary function however is the ordering of snacks.

Pain Points

1. Going to get snacks means possibly missing part of the movie.
2. Parents may be nervous to leave their children in the theater to go get snacks.
3. People with physical handicaps have a more difficult time bringing snacks from the kiosk to the theater

Problem Statement

Josh is a handicapped movie buff who needs to order food to be delivered to his seat because he is in a wheelchair.

After performing the first user test and interviewing people, a few things came up with what people are asking for in an app where they can order snacks, including:

1. Users want delivery options – Much like apps like Grubhub, we added the functionality for people to either pick up their food at the kiosk on the way to the theater, or they can have it delivered to their seat using the easy checkout process by entering their theater and seat numbers.
2. Users don’t want to leave their seats – delivery was the obvious feature to add since I don’t think anybody wants to get up from their seat once the movie starts, as they are already paying enough to see the movie in the first place.
3. Movie goers don’t want to wait in line – Lines to get tickets are a thing of the past, as all you need to do now is flash your phone or pickup your tickets at the self service kiosk, so waiting in line for food is just another negative experience we can take out of the loop.

Having done my first usability study, it was time to start creating the high fidelity prototype. The first rendition had a dark theme to it, and after a second usability study, I decided it was best to keep a lighter theme to make it easier to read as well as create a cleaner layout.

After performing the first user test and interviewing people, a few things came up with what people are asking for in an app where they can order snacks, including:

1. Checkout process is too long – Combining steps was a solution to improve the user experience when checking out their items.
2. Remove Past Orders button in process – Instead of having the Past Orders button within the process, I removed it and replaced it with the Back button that I had forgotten. Past Orders is already in the top navbar anyway so it’s not necessary.
3. Change color palette – Dark themes are my favorite type of interface setting, but after figuring out how difficult it could be to read colored text on black, I changed it to a light/white theme so that everything reads more clearly.